Taquería Molcajetes from Santa Rosa getting record business after featured on Guy Fieri’s show

Ricardo Ibarra
Written by Ricardo Ibarra

After announcing that chef Guy Fieri, from the TV series Diners, Drive-ins and Dives, dived into Taquería Molcajetes in September, Food Network finally posted a video clip on their Facebook page, with what appears to be part of the production made in the place located in northwest Santa Rosa.

The Diners, Drive-ins and Dives video published by Food Network on January 10 has been viewed almost 800,000 times and has close to 2,000 shares on Facebook.

The episode with Taquería Molcajetes was televised December 21st as part of Fieri’s Diners, Drive-ins and Dive show. Since then the business has grown “in an amazing way,” said owner Zacarías Martín.

“I never imagined that we would make this kind of business. We haven’t stopped growing since the show was aired. People want the Molcajete, because Fieri said he loved it and he also said this was an authentic Mexican taqueria in Sonoma County,” said Martín.

Martín is planning to open a second location this year in Petaluma. “We’ve had the idea for a while, but now it’s the clients that are asking for it. We need to grow, we need to open a new, bigger place.”

Taquería Molcajetes is located at 1195 W College, where the Molcajete, with meat and vegetables cooked in sauce, is one of the main dishes.

[Versión en español]

Noticias y eventos desde la región vinícola del norte de California para la comunidad latina.

Posted by La Prensa Sonoma on Wednesday, 7 February 2018

Reach La Prensa Sonoma’s Editor Ricardo Ibarra at 707-526-8501 or email On Twitter @ricardibarra.

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