Healdsburg winery bottled summer season production very ‘Despacito’

Ricardo Ibarra
Written by Ricardo Ibarra


At least someone is having fun at work. Jordan Vineyard & Winery took wine bottling to another level after recently releasing their “Official Wine Music Video” with a parody production of Luis Fonsi’s hit ‘Despacito’.

The Healdsburg winery packed 2015 Jordan Cabernet Sauvignon very despacito. “Ironically, ‘Despacito’ broke the world record for most streamed video of all time yesterday —the day Jordan’s production team finished bottling season”, said Lisa Mattson, Jordan’s spokeswoman.

The video is called ‘Despacito Embotellado’ and it’s expected to stick in your head the rest of the summer or until the release of the 2015 vintage wine in 2019.


Al menos alguien parece estar divirtiéndose en el trabajo. Jordan Vineyard & Winery llevó el embotellado de vino a otro nivel, tras haber lanzado en días recientes su “Official Wine Music Video” con una parodia del éxito ‘Despacito’, de Luis Fonsi.

El viñedo y bodega de vinos en Healdsburg embotelló su producción 2015 Jordan Cabernet Sauvignon muy despacito… “Irónicamente, ‘Despacito’ rompió ayer el récord mundial de videos más veces visto de todos los tiempos —el día en que el equipo de Jordan terminó la temporada de embotellado”, dijo Lisa Mattson, vocera de Jordan.

El video se llama ‘Despacito Embotellado’ y espera quedarse en su cabeza el resto del verano o hasta el lanzamiento del vino 2015 Jordan Cabernet Sauvingn en 2019.

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Reach La Prensa Sonoma’s Editor Ricardo Ibarra at 707-526-8501 or email ricardo.ibarra@pressdemocrat.com. On Twitter @ricardibarra.

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  • lisamattson

    Thanks for sharing our video!

    • Ozzy Arreguin

      If you can say, about how much did this cost to film? Very well shot. Wish you guys best of luck.

      • lisamattson

        Hi Ozzy,
        Thank you! It was less than three days of work for myself and my digital media coordinator between creative, shooting and editing. (Three hours of creative, less than two days of shooting and one day editing.) We own all of our own equipment (Canon Mark IV, lenses), so very little cost other than labor. Rented a second Mark IV for $350. This was the cheapest and fastest music video we’ve ever made.

  • PJ

    This is so awesome! You guys did a great job! Made our morning for sure 🙂